Q1. What is the underlying problem in this case from CEO Nick Caporella’s perspective? (2 .5Marks)

Q2. Develop a SWOT analysis for LaCroix. (2.5 Marks)

Q3. Do a VRIO assessment of LaCroix’s Sparkling water and recommend a solution based on this assessment? (2.5 Marks)

Q4. Which of Michael Porter’s four competitive strategies is LaCroix trying to follow? Explain. (2.5 Marks)