Visit Interbrand.com (Links to an external site.) , a world-leading brand consulting firm. Look up their latest Top 100 Global Brands (Links to an external site.).
- Which industries dominate in the top-10 rankings? In the top-25 rankings?
- Why do you think that is?
Afterwards, look up their top 2009 Global Brands (Links to an external site.).
- Notice any major differences? Which industries dominate in the top-10 and top-25 rankings?
- What can the world's most powerful brands tell us about global consumer markets?