Choose any company that you have admired as a consumer and discuss what you believe to be their competitive strategy using the features of the 5 generic strategies presented in your Thompson (2022) text.

What one generic strategy is the company using and why? Provide support for your choice of generic strategy from an external scholarly/peer reviewed source and from our week’s coursework (text).

Additionally, choose a rival company and describe what generic strategy they are using.

What other strategy might the company you selected use to improve their competitive sustainability? Explain why?