Read the Case Study – "JetBlue: Bringing humanity back to the feed"
You are an account manager at 'Buzzmakers' – a social media agency – which manages social media for many small to medium sized consumer brands. You have been asked by your CEO to write a short briefing paper for your clients (3 pages single spaced) about the JetBlue social campaign described in the case study. A number of clients have seen the success of this campaign and are asking how they can activate in a similar way.
Your briefing paper should be written as a practical business document – with headings and bullet points – from Buzzmakers to its clients. It should contain the following sections:
- Executive summary
- Consumer insights that are valuable to our clients
- How JetBlue created its strategy
- Tactics which worked well
- How to measure the performance of a social campaign
- 3 key actions that clients should take in their own social feeds
Your clients do not need a repeat of the case study. Please be sure to make this an analytical briefing paper that gives your clients clear insights and direction.
