The case is attached to this prompt as a document. Please do not use outside sources or references. A works cited or references page is not necessary. An outline is also not necessary. Thank you!
Demand for folding and stackable chairs and tables at FoldRite Furniture Co. is unexpectedly strong. The company spent the previous two years improving manufacturing quality and efficiency, dropping poor-performing product lines, developing new products that are stylish and environmentally friendly, and instituting a program that allows customers to customize their orders and still get delivery within two weeks. As a result, sales interest in the new products is higher than forecast, in the U.S. and in Europe, where favorable exchange rates make American products highly competitive. In response to the surge in demand, Martin Kelsey, the production manager, must create a manufacturing plan that controls manufacturing and inventory costs, mitigates risk, and aligns with the strategic goals of the company.
Questions to Consider:
- How would you expect the demand of the three lines of chairs to develop over the next year? In other words, what patterns do you see?
- Which options for meeting demand do you see?
- What would you recommend FoldRite does?
