Airbnb in 2020
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aSSIGNMENT QUESTIONS select ANY TWO and complete a substantive analysis

1. How would you illustrate and compare the business models for Airbnb, large hotel chains
such as Marriott and Hilton, and bed & breakfast operators? Use the example chart in the
textbook for business models as a guide (Concepts & Connections 1.1)
2. What was Airbnb’s response to the COVID-19 pandemic? Does it appear that the company’s
business model is more resilient than that of its hotel chain rivals?
3. What are the general strengths and weaknesses of a) large, hotel chains such as Marriott and
Hilton, b) bed & breakfasts, and c) Airbnb? Explain how you would compare and contrast
those businesses.
4. In what ways has the lodging consumer changed, and how does Airbnb’s customer value-
proposition meet this change?
5. What key factors may determine the success or failure of Airbnb?
6. What recommendations would you make to Airbnb to improve its competitiveness in the
accommodation market while mitigating any current and future risks?