I'm working on a business case study and need an explanation and answer to help me learn.

1. Using information directly from the attached Harvard Business School Case Study. Any and all information about Ducati should come from this file and there should be references to it in the write up. The base framework of the analysis should be around the VRIO framework (easy google search for what VRIO is).

2. Specifically Identify Ducati’s resources and capabilities.
 

3. Use the VRIO framework to determine the sustainability of Ducati’s competitive
advantage.

4. Based on your VRIO analysis, what are the strategic alternatives available to Ducati in
2001 to sustain its profitable growth?