Create a paper focused on segmenting, targeting, and positioning.  The paper evaluates a formal approach to segmenting, targeting, and  positioning as a foundational marketing activity, compared to an  informal approach that combines a small business launch along with a  feedback loop focused on segmenting, targeting, and positioning.

A formal approach to segmenting, targeting, and positioning is  structured and takes time, money, and staff to execute. A more informal  approach to the process requires a general view of the market that is  developed concurrent with the business launch. Effectively, the  entrepreneur manages a feedback loop concurrent with business activities  and tunes segmenting, targeting, and positioning activities as the  business progresses.

In your paper,

• Identify resources the entrepreneur requires to effect formal segmenting, targeting, and positioning.
• Reflect on resources the entrepreneur requires to effect informal segmenting, targeting, and positioning.
• Evaluate approaches that resonate and addresses why they resonate.