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Imagine that you’re the CEO of a retail store such as Aggresshop (described at the end of this chapter and at www.cengagebrain.com). Let’s say you’re planning to redesign each of the 16 stores in the United States. As part of this effort, you’ll need to close stores for two weeks at a time. Working in teams, identify in the communication plan template below which medium you would use to communicate with each audience. You may have multiple communications for some audiences. Include the rationale for your decision. The link to information about Aggresshop is below as well as the table to use. Welcome, Aggresshop Customers! – Aggresshop (bizcominthenews.com) |
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