1. Create a section in your marketing plan for promotional planning. This section must include:

target market considerations (push/pull strategy)

promotional objectives

promotional budget

marketing communication (which promotional mix elements will you utilize? advertising, personal selling, etc.)

2. Select 2 sports organization's that are similar to your selected sports organization for the sports marketing plan. Your selection will be based on what the competition is doing or other creative ideas that competition organization's are executing. Once you review examples of creative promotions it may spark new ideas for your selected organization to implement.

The requirements for this section are:

Two creative promotions from other organizations

APA references for the competition organization's promotion information

3. Create a section within your marketing plan where you address pricing considerations (see chapter 12). Address price vs. nonprice competition, value, estimated customer demand, and substitute products. Please note these are paragraphs/headings not one sentence responses to these listed topics.