Write a report discussing the following points:

1. Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2021-2022). For each campaign: ▪ Give the reasons behind their success? ▪ What is the added value of this marketing campaign for the company/organization?

2. Two social media marketing campaign in Saudi Arabia that failed (Last two years). For each campaign: ▪

Why did the social media marketing campaign fail? ▪

And what can we learn from them?

Notes: ▪ For each case, provide the following information: Company Name, Campaign Name and Social media platforms used. ▪ Examples can be a profit or non-profit organization.

SHOULD BE SAUDI****************