1. Follow the link below to see an outline of the digital marketing and advertising landscape. Pick 2 major categories to define (what do the companies within that category do for digital marketers?). (only 1 paragraph answer needed)

https://lumapartners.com/content/lumascapes/displa…

What companies on this Landscape could you see yourself working for? Why or why not?

2. Read this article (https://www.marketingdive.com/news/why-snapchat-an…) about advertising on Snapchat and TikTok. Answer the following questions on a Word document. (3 paragraph required)

• Summarize this article's main points without plagiarizing.
• What problems does this article raise?
• What solutions does it present?
• Who do you think is the target audience for this article?
• What did you learn that you did not already know from this article?