Reply:

Ethnographic Methodology

Ethnography is predominantly an inductive mode of research that may utilize multiple processes of data collection. According to (Robertson & Boyle, 1984), the purpose of Ethnography is "participant observation," which is observing what individuals say, what individuals say they do, versus what they actually do—making Ethnographic methodology ideal for a qualitative investigation of the type of Behaviors that may lead to Medication Errors in the healthcare setting.

As healthcare practitioners become proficient, they tend to get comfortable with their positions; and may engage in at-risk behaviors (Hammoudi et al., 2017). As I have mentioned in my previous post, it is human nature to search for more instantaneous but effortless methods to achieve a task, but these traits often lead to risky behaviors that often result in convenience, ease, and saving time but could compromise a patient's safeguard. Applying shortcuts can quickly lead to the continuation of at-risk behaviors, despite a healthcare provider's proficiency that patient safety could be at risk (Tsegaye et al., 2020). Therefore, employing an Ethnographic methodology is suitable for this type of research as it allows data to be gathered through participant monitoring, focus groups, and interviews to capture the role and the behaviors of healthcare providers while medication management and the administration of medications are monitored (Robertson & Boyle, 1984).