Answer the following questions below, in your own words. Save your assignment as a document and upload it as an attachment. Total length should be about 300 to 500 words. If you use any sources other than the case, please cite the sources on a Works Cited page, using APA format.

1. What is your opinion of Enterprise's use of just one question?
2. Describe how Enterprise "closes the loop". How important is this process to the success of the company and the individual branches?
3. Compare ServQual (and its variations) to ESQi. Which of these measurements would be most useful in a business you will work for in your future career? Explain. Would the measurement tool need to be adapted, and if so, how?