Mobile marketing and purchase delivery is the fastest mode of growth in today’s business and consumer landscape.

In an article by Justin Smith (2021), noted the following (https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics):

The Most Important eCommerce Mobile Stats Include The Following:

• 77% of American's own a Smartphone
• Over 230 million U.S. consumers own Smartphones
• Around 100 million U.S. consumers own tablets
• 79% of Smartphone users have made a purchase online using their mobile device in the last six months
• Almost 40% of all eCommerce purchases during the 2018 holiday season were made on a Smartphone.
• eCommerce dollars now comprise 10% of ALL retail revenue
• 80% of shoppers used a mobile phone inside of a physical store to either look up product reviews, compare prices, or find alternative store locations
• An estimated 10 billion mobile connected devices are currently in use