As Jim Hodgson, prepare a written report to Al Johnston regarding your recommendation as to the acquisition of Lincoln Inc. Required: All case write-ups are limited to four pages of text, including the executive summaryYou should take the perspective of an external consultant and write a case solution in a report to the decision maker(s) such as the Board of Directors, CEO or CFO. The written report must be typed with one-inch margins, double spaced, with font size of at least 10-points.

Executive Summary (1 page)

Always begin your case write-up with a short executive summary which should not exceed

one page. The purpose of the executive summary is to provide a busy top-level executive or

decision maker a summary of the key issue(s) that the company is facing in the case, the

suggested course of action and the key assumptions involved in deriving the course of action.

Note that key assumptions are not numerical estimates. All such estimates should be deferred

to the relevant exhibits. The executive summary can be written in point form provided that the

each point can convey a complete thought.

Case Analysis (2 – 3 pages)

Be specific and clear when writing the analysis. Use headings and/or sub-headings in order

to help you organize your thoughts. Under your analysis, state all alternative courses of

actions, the strengths and weakness of each alternative and the reason(s) for the final

recommendation. As no recommendations are perfect, you will also need to state the

limitations and/or the negative side of following the recommendation in which the decision

maker needs to be aware. Avoid elaborating too much on the numerical details in this section.

Rather, refer the numbers in the exhibits in order to maintain the clarity of the analysis.