The New Company Announcement is designed to help your team plan the strategy you wish to pursue throughout the simulation.
you will need to discuss the following:
- Your firm’s strategic plan: Low-cost leader, Low-cost best value, Differentiation, Focus (low-cost or best value) – See chapter 5
- Your firm’s mission and vision
- The year 11 decisions you are planning to implement that support your mission, vision, and strategy
