Working with your team, identify and discuss how a company selects a segmentation strategy to identify the unique characteristics of the population segment most likely to need and purchase its offerings.Be sure to discuss the available segmentation strategies (demographic, psychographic, socio-cultural, or an SIC industry classification) the company would most likely use, as well as compare and contrast the B2B vs B2C characteristics. Finally, determine if your selected company will use a B2B or a B2C segmentation strategy

ONLY NEED TWO SMALL PARAS ON COMPARING B2B vs B2C