My company is Spotify (Market Leader) , however the competitor I will be analysing is Youtube Music Please read the instructions below:

Decide among yourselves who will address each competitor of your chosen company and post the following individually–the first to post please put your team name and/or company. Please make your post 100 – 150 words, as before.

First, identify one competitor and determine –relative to your company—where its competitive market position is (Market leader, market challenger, market follower or Market nicher) and your rationale behind your assessment. Second, identify this competitor’s #1 strength/#1 weakness and support why you believe this. Last, consider yourself a marketing consultant to your team’s chosen company…which of the competitive strategies would you suggest for your brand, relative to your assessment of this identified competitor and your company’s current market position. Why? This should be between 100 – 150 words.