A 2-3 page paper critique of two tv/video ads representing the brand Under Armour – https://www.underarmour.com/

Critique two tv/video ads from Under Armour (One effective and one ineffective ad)

Think what makes advertising work or fail to work.

First, identify two ads from Under Armour. (One effective and one ineffective ad)
Next, prepare a list of at-least 5 reasons why you judged each ad as you did. (Why it was good, why it was bad, etc)

What to focus on?
What benefits the ad communicates (Are they the right ones for the target audience? are they meaningful? are they clear?)

How the ad's message is conveyed (Is it attention-getting? Is it memorable? Is it special in some way?)

How would you improve it? (Even a great ad can always be improved!)