1) List the five (5) most significant strengths and weaknesses of Costco and the primary or support activities in which these strengths and weaknesses are found.

Note: Limit yourself to five strengths and five weaknesses and provide a justification for your responses. This does not mean there are five in each category, we just don't want to see more than the five most significant. We also do not want to see your full value chain analysis, just your appraisal of the strengths and weaknesses of Costco.

2) Does the data in case Exhibit 5 indicate that Costco’s expansion outside North America (the U.S. and Canada) is financially successful? Why or why not?

Reminders:

b) Citing and quoting using APA style.

c) Using a table is a plus and I strongly encourage.