the company is Starbucks

(a) Describe the two types of conflicting competitive pressures (localization/standardization) that a company will confront as it formulates its international/global strategy for entering a country of your choice.

(b) What recommendations (and strategy) would you offer to address these conflicting demands? Provide the rationale for your recommendations.

The essay will be graded using the following logic:

1. The response directly addresses the posed question: 5 points
2. Demonstrates understanding and effectively applies relevant concepts: 20
3. Uses relevant examples from the materials to support positions: 10
4. Response is organized effectively and is free of grammatical errors: 5