Under Armour Case Analysis – Instructions
In a 3 – 5 pp. paper and APA requirements, answer these questions and show the following:
- Which of Porter's 5 Forces would you say has the most positive impact on the performance sports apparel industry? Which would you say has the most negative impact?
- Show a VRIO analysis for Under Armour in 2020, including strengths and weaknesses. What do you think its core competencies are? What value chain components do you think are most important to shore up?
- Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Under Armour is employing?
- What are your top recommendations for CEO Patrik Frisk?
- What is IBM's business level strategy? What is its corporate level strategy?
- How should IBM position itself to take advantage of current technology trends? Should it focus on a particular segment?
