The book's name is: Campbell, R., Martin,C., & Fabos, B. Media & Culture, 12th ed. Macmillan.

Chapter 12 discusses the importance of public relations.  For this week's reflection, please address the same scenario you used for Chapter 11:

Name a business of your choice (you can use the same business you used last week).  Using examples in the book about current trends in media, what approach would you take in public relations efforts for your business?  Why are these methods the best options according to the text?