Learning Goal: I'm working on a writing multi-part question and need an explanation and answer to help me learn.

a). Read the article here http://bi.galegroup.com/essentials/article/GALE|A437065051/4d4aec639c0afc64c0ca1598e10ffc6e?u=tihsho_b&id=mindtap and answer the following questions.

Chapter 15 discusses the types of error that can occur during data collection and how to calculate and improve the response rate. This article discusses two surveys conducted online by SOASTA, a performance analytics company. The surveys asked participants which movie franchise – Star Wars or Star Trek – does the best job of introducing new technology we will someday see in real life.

Based on the information provided in the article, what can you say about the types of error that may have occurred in this study?

b). Because this study was done using a nonprobabilty sample, how can these survey results be used, and what do you think is the purpose of the study?